Umbrella Local

Umbrella Local is a marketing agency at 122 S Michigan Ave suit 1390 in Chicago (60603). Its profile covers Marketing strategy, SEO.

Clients rate it 4.4 out of 5 across 52 Google reviews, more than the city median of 11; 83% of those reviews are five-star, against 96% across Chicago. When we searched “seo agency near me” from Chicago on 1 October 2026, it appeared at #72; that search was led by One Chicago SEO Company with 12 reviews.

Where the score comes from

Those three parts give an Explorer Score of 61/100, which places Umbrella Local 87th of 113 SEO companies in Chicago. How the score works.

Reviews in detail

83% five-star and 13% one- or two-star, against 96% and 3% across Chicago. 52 reviews is more than 89% of local SEO companies have, and among the 57 with ten or more, its review-weighted rating beats 4%.

Google Maps check

We searched “seo agency near me” from Chicago on 1 October 2026. Umbrella Local came in at #72, ahead of 33% of the 84 SEO companies checked. The top spot went to One Chicago SEO Company, which has 12 reviews. An SEO company that cannot rank itself for its own service in its own city has not shown it can rank you.

What the data says

Strengths:

• 52 reviews, more than three times the city median.
• A contact email that confirmed as deliverable when we tested it.
• Online booking on its website.
• An owner-managed Google Business Profile.
• Open seven days a week.

Check before you sign:

• Only #72 on Google Maps for “seo agency near me”.
• A 929 phone number from outside the metro, so ask where the team is based.
• Does not publish a founding year.

Best for: SEO-led growth.

Services, website and presence

Services listed

Marketing agency (1; local median 4)

Website

umbrellalocal.com — “Digital Marketing Agency for Sales & Leads - Umbrella Local”

Built on

Wordpress, about 6 pages, HTTPS, domain 9 years old

Contact page / booking

Yes / Yes

Social profiles

Facebook, Linkedin

Google Ads

Not seen

Google profile

Owner-managed, 19 photos, open 7 days a week

Contact email

Confirmed as deliverable

Questions to ask Umbrella Local

1. You do not appear on the first page of Google Maps for “seo agency near me”. How do you win clients, and what results can you show for them?
2. Where is the team that would handle my account based?
3. When was the business founded, and who owns it?
4. Where does your own business rank on Google Maps for "seo agency near me" in this city, and why?
5. Which three clients can I look up on Google right now to see the rankings you built?
6. What do you do in month one, and what will I see in my reports by month three?

Quick answers

Is Umbrella Local a good SEO company?

Umbrella Local is worth a look, with a couple of checks first. Its strongest signal is 52 reviews, more than three times the city median. Before signing, note only #72 on Google Maps for “seo agency near me”.

How many reviews does Umbrella Local have?

52 Google reviews at an average of 4.4. That is more than 89% of SEO companies in Chicago; the median has 11.

Where is Umbrella Local located?

122 S Michigan Ave suit 1390, Chicago, IL 60603. 3 other SEO companies we list share the same ZIP code.

What does Umbrella Local do?

Its Google profile lists Marketing agency. We tag that as Marketing strategy, SEO.

Sources: Google Business Profile, the business's website and our Maps check. Figures as of 17 October 2026. ← All 113 Chicago SEO companies, ranked